Who are we?

One big happy family

Most innovative and successful digital companies say they’re a family feel, game-changing, funky fresh company, but we actually mean it. We’re different in the way we work and the way we breed success.

We’ve got a dog that roams the office, hangout rooms and one of our Directors comes into the office playing the ukulele occasionally. Office culture is important to us – it’s one of the reasons for our success and without it, we wouldn’t be where we are now.

We started life in a bedroom in the northwest of England but in ten years we’ve been able to dominate the motorcycle insurance industry, establish ourselves in van insurance and take a foothold in the car insurance industry.

Geeks, Creatives and Bigwigs

These are the people we can't do without.

Jon Morrell


Phil Wilding


Joanne Rive


Madalina Apostolache


Ben Hawksworth


Matthew Tozer


John Worthington


Neil Hodgson

Project Manager

Hilary Hodgson

Head of Design

Mike Szabo

Project Manager

Jess Hughes

Office Manager

Karen Laing


Dan Tomlinson

Project Manager

David Traxler

Head of Acquisition

Laura Yardy

Head of Customer Retention

Paul Parkes

Partner Support Executive

Leonie Prince

Content Manager

Ian Morris

Head of IT

Alison Astell

Key Account Director

Michael Boswell

Finance Officer

Martin Laidlaw

Advertising Account Manager

Greg Thompson

Commercial Finance Analyst

Jessica Pennington-Mayers

Digital Marketing Executive

Johnathon Davies

Marketing Apprentice

Ian Hoskin

Compliance Manager


Chief Morale Officer

Martin Dewhurst

Implementation Manager

Steve Wilkinghoff

Chief Clarity Officer

Geraint Evans

Commercial Analyst

Our Core Values

Treat everyone with respect

If we respect you, we will earn your respect.

Our Core Values

Focus on the user

Respect/understand niches and provide help, think about the user journey and the user's needs.

Our Core Values

Let the future be a guide to the present

Don't accept the status quo, be different/disrupt. Do things others aren't doing, be prepared to fail. Think about future not past, be at the forefront of developments, first mover.

Our Core Values

Whatever we do, we do better than our competitors

Quality, detail, striving for continuous improvement, take pride in own and company's work, go extra mile, care about code.

A few useful facts about us (or maybe not so useful)

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