Paid Media Manager

RemoteUk, Liverpool

Vast Visibility is a multi-layered insurance comparison technology company with expertise in lots of different areas. For over 16 years we have been helping millions of people get in touch with the best products of the insurance industry. At its roots, the insurance industry is about protecting members of a community. We specialise in building price comparison platform solutions for our whitelabel partners, optimisation help for buying platforms and bespoke data solutions.

As vast:visibility continues their growth trajectory with even more ambitious plans over the next few years, this newly created role of Paid Media Manager will be integral to designing and delivering our PPC strategy. If you’re looking for a role where you can be strategic, pet puppies and help grow a team of driven individuals while still being hands on with campaign management and reporting, this is the one for you.

We are not afraid to challenge conventional thinking and we’re known for our family feel, game-changing, funky fresh approach to delivery.

Our culture is built on trust, collaboration, optimism, inclusivity, and diversity.

Our work adheres closely to the principles of user-centered design; we deliver client work using Agile processes and in-depth discovery.

 

Key Responsibilities

  • Manage paid social and PPC campaigns across all aspects of search and social on Facebook and Google platforms;
  • Conduct extensive keyword research, analysis and testing of keyword performance across multiple channels;
  • Understanding market trends and our client’s businesses to build highly competitive campaign structures;
  • Optimise campaigns across multiple channels in a strategic way in order to deliver the best ROI;
  • Responsible for ensuring successful campaigns, managing bids and budget;
  • Meet client KPI’s and advise on campaign optimisation;
  • Optimise all campaign ads activity, including bid management, copywriting and competitor benchmarking;
  • Keep up to date with the latest developments and trends across PPC and Paid Media.

Key Skills

  • At least 4 years’ experience working within paid media;
  • Experience in paid Google advertising;
  • Able to take huge amounts of data or complex topics, work out what’s important, and present it back in a way which can be understood by your audience;
  • Keen to collaborate and contribute with a team in a lively and fast growing business;
  • A sound working understanding of bid management tools;
  • An excellent working attitude with an ability to work well in teams and independently;
  • Inquisitive, you don’t take things at face value; you like knowing how things work, and why they work like that;
  • Superior communication and copyright skills;
  • Strong analytical and reporting skills;
  • Excellent stakeholder management skills;
  • Google AdWords Certification.

We take data privacy very seriously and we want to make sure you understand and agree to the way we collect, store and use your personal data. By filling in and submitting your application you provide us with your personal data. We collect your data in order to process your job application. We typically process and store your data for the duration of 10 years or until you withdraw your consent. 

Apply for this job

Add file or drop file here
pdf, doc, docx, jpg / max. 10mb

We take data privacy very seriously and we want to make sure you understand and agree to the way we collect, store and use your personal data. By filling in and submitting your application you provide us with your personal data. We collect your data in order to process your job application. We typically process and store your data for the duration of 10 years or until you withdraw your consent.