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Euro Property Guide

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Euro Property Guide are a property company based in the UK that sells property throughout the Mediterranean, they required their Website to generate customer leads for their sales team to follow up.

Their existing website had poor conversion statistics and was not generating enough leads. The site was redesigned and redeveloped by our team to improve its search engine performance and to generate leads. An extensive pay per click campaign was also set up and managed.

The main company site was redeveloped, and sub sites established for each individual project that the company had. This resulted in a considerable increase in sales combined with a significant reduction in the cost per customer lead.

The Bike Insurer

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The Bike Insurer is the UK's only motorcycle insurance comparison website. They wanted to increase their search engine coverage and to implement various visitor and customer tracking systems. The existing site had been built using a content management system and was not gaining much coverage in the major search engines.

The project involved redesigning and optimising the content on the website, as well as making significant changes to site reporting systems regarding visitor and partnership statistics. The visitor tracking systems allow The Bike Insurer team to follow users around the site in realtime, highlighting bottlenecks in their site structure and allowing them to understand what products and services visitors are most interested in.

Our work resulted in a new, website structure with significantly better visibility in the search engines. The Bike Insurer are now gathering visitors from organic search engine listings.

IT-Training.com

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Our consultants reorganised the structure of the website to increase its organic search engine ranking and we initiated an advertising campaign. This was able to increase traffic to the site by almost 50%, which we were able to monitor and track using our tracking and statistical software.

Another part of our work involved the rebuilding of the it-training.com site using a ready built shopping cart solution, which can have a detrimental effect on search engine ranking. Our design and organisation of the site ensured that over 1000 pages of the site were featured in Google, the world's most popular search engine.

Aluba.com

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Aluba is a clothes retailer that did not have a website when they contacted us. They wanted to begin selling their clothes online but had little knowledge about what was involved in this process. We worked in both an advisory and hands on role to help the client achieve their aims.

We initially worked with the client to establish the brand, which we based on a short, memorable domain name that we were able to aquire at low cost.

After researching their market we were able to use an open source ecommerce framework that we then modified to fullfil the project objectives. The store allows them to upload and update their own products, accept payments from their customers online and also watch users move around thier site in realtime. We developed the site with organic search engine optimisation in mind, which is often difficult with ecommerce sites, this included adding search engine friendly urls as per Google's guidelines. Prior to the launch of the site we set up Pay Per Click accounts and campaigns to ensure that they generated traffic and revenue as soon as the site was live.

Wiser Choice

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In the competitive market of motorcycle insurance, we were brought in to create extensive and structured Pay Per Click campaigns. Due to the fact that the industry is so competitive, the campaigns had to be very efficient and required a great deal of market and keyword research before implementation.

After an extensive keyword dig we were able to find 3000 keywords that were appropriate for the project. These keywords were suitable due to fact that they were searched for regularly by Internet users, and therefore would generate a substantial amount of traffic for the site. Using these keywords we were able to plan and establish campaigns in Google and Yahoo, as well as giving each individual campaign reference codes that allowed us to receive a great deal of feedback on their effectiveness.

Motorcycle Direct

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Motorcycle Direct are a motorbike insurance provider with a strong online presence. Their sites have good organic search engine listings and they also run extensive Pay Per Click campaigns. Upon review of their business they established a weakness in that they did not have an easy way of tracking and reporting on the visitors to the site.

We were brought in as consultants to advise their internal development team on the best way to implement a referral and visitor tracking system. Once implemented the tracking system will allow Motorcycle Direct to focus their online marketing in the most cost effective way, ultimately reducing costs and increasing traffic.

DubSport

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DubSport is a specialist performance car garage that also sells mail order performance car parts. They wanted a web site that reflected and promoted their business and also wanted to begin to sell car parts online.

In a niche industry like the prformance car industry we wanted to make sure that the site could develop a core base of regularly returning visitors. We designed the site to make sure the content could be easily and regularly changed by DubSport to ensure repeat visitors.

We designed and built an ecommerce site using an off the shelf shopping cart as a base, we then modified the shopping cart to ensure the site would perform well in the search engines. We also added features such as customer reviews on products and news, a gallery and a display of past work.