Our Services

How can we help you?

Do you have an existing web site that is not adding value to you business? Are you are about to engage in an online project and want to ensure that it meets its objectives? Then Vast Visibility can help you.

Depending on your product and market, we can attract customers or generate sales leads through your Web Site via a variety of means.

• Creation of Usable Web Sites
• Website Content Optimisation
• Search Engine Submission
• Pay Per Click Campaign Creation
• Pay Per Click Management
• Visitor Behaviour Reporting
• E-mail Broadcasting
• Viral Marketing
• RSS Content Syndication

We offer expert software development skills using a vast variety of programming languages. We provide search engine optimisation for several search engines including (but not limited to) Google (by our Google Qualified professional), Yahoo and MSN; and we will initiate and manage a highly specialised online advertising campaign, custom designed to ensure that people who visit your site are interested in what you are selling or offering, ensuring your budget achieves maximum online visibility and return on investment.

Through our service, you will be able to measure and track the amount of visitors to your site, and monitor and adapt the effectiveness of your advertising campaign to increase its efficiency over time.

Our Process

We believe that the marketing phase of Web site development begins as soon as the project does, and it is continuous from then on. Thorough planning and preparation before site development begins ensures that the marketing of the Web site is the main factor in its development; in short your website is being driven by business objectives not by the IT department!

Our online marketing team undertake research into competitors and their rankings related to specific search terms. We also analyse thousands of search terms related to your area of business and apply the results of this research to the tactics we use to market your site.

Successful online promotion campaigns are dependent on the combination of different methods to create a versatile and broad strategy that will attract customers to your site.

Search Engine Optimisation

A high search engine ranking is extremely important for the success of a Web site, however the ever increasing number of sites is making it harder and harder to achieve this.

Different search engines have different criteria for how they rank Web pages. Google, the world's most popular search engine penalises poorly built Web sites as well as old search engine tactics such as hidden keywords. Through our knowledge of these ever changing rules, we can ensure a high ranking for your Web site when someone searches for the appropriate phrase.

Our search engine optimisation strategy will also work to ensure that visitors to your site are genuinely interested in your products or business and are likely to become customers. This is achieved using our search term identification process, known as a "keyword dig".

Web Sites that Convert

Attracting visitors to your site does not necessarily deliver results. Even if thousands of potential customers are visiting a site daily, they could still be put off by site design or a complex structure to the site.

Focusing on your site from a user's perspective and monitoring user behaviour around your site helps us to create (or refine) web sites that convert traffic into revenue or leads.

Creating and managing online advertising campaigns

When properly planned and managed, online advertising campaigns can deliver a superb return on investment and will probably become your main source for attracting customers to your Web site.

Starting with our indepth "keyword dig", we are able to plan and manage effective advertising campaigns, including the creation of Pay Per Click campaigns that can contain many thousands of proven, targeted keywords that people will use to find your product or services.

Our marketing team includes a Google qualified online professional who has the knowledge and experience to ensure your Google related campaigns will be a success.

Administration, Tracking and Reporting

To ensure that your marketing budget generates a signifcant return for a small investment we create reporting systems unique to each client. This enables us to monitor the success of every keyword, campaign and platform that is being used in the promotion of your Web site. We also provide real-time systems that allow you to view the way visitors move around your Web site.

We work with you to review all this information and therefore increase the effectiveness of your online marketing strategy as a whole.